Blue Moon - Moon Haze

Intro

Being the juiciest beer ever created, we were approached with a concept that played into the juiciness by creating a striptease parody. It was important that every frame helped drive thirst cues -so hopefully this project has made you thirsty for a Blue Moon Moon Haze IPA. Cheers.

Stills

Credits

Agency Adam & Eve DDB
Production Atrbute
Studio Wonderlust
Executive Producer Christian Rankin
Creative Direction Ryan Rumbolt

Art Direction Colin Bigelow
Animatic Chris Anderson
Animation Thiago Steka, Rohan McDonald, Juan Pontaroli
Compositing Thiago Steka
Music / Sound Design Model Citizen Creative

Next Project

Being the juiciest beer ever created, we were approached with a concept that played into the juiciness by creating a striptease parody. It was important that every frame helped drive thirst cues -so hopefully this project has made you thirsty for a Blue Moon Moon Haze IPA. Cheers.

Ecology Action Center