Happy Birthday Lyft drivers! This project had many moving parts. Not only did we create a fun birthday video which would be sent to Lyft drivers on their special day, we also created celebratory gifs that they'd receive when they hit special ride occasions such as 100 rides, 500, 1000, etc...
Agency Performance Lab Studio Wonderlust Producer Christian Rankin Creative Direction Ryan Rumbolt
Animatic Chris Anderson Art Direction Silvia Bassoli Animation Juan Pontaroli, Danila Mikhailov, Richard Plata Music / Sound Design Playdate Audio