Happy Birthday Lyft drivers! This project had many moving parts. Not only did we create a fun birthday video which would be sent to Lyft drivers on their special day, we also created celebratory gifs that they'd receive when they hit special ride occasions such as 100 rides, 500, 1000, etc...

Animated Gifs
Agency Performance Lab
Studio Wonderlust
Producer Christian Rankin
Creative Direction Ryan Rumbolt
Animatic Chris Anderson
Art Direction Silvia Bassoli
Animation Juan Pontaroli, Danila Mikhailov, Richard Plata
Music / Sound Design Playdate Audio
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Wonderlust Reel